What social platforms are not a priority for my business?

When deciding where to focus your time online, it’s smart to know which social platforms aren't worth the effort. Let’s keep it simple and clear.

1. Snapchat

• Why it's not a priority: Most Snapchat users are teens, and it's hard to see how your audience interacts with your posts—it disappears after 24 hours with no way to reshare.

• Use this wording in searches: “Snapchat not worth for business,” or “avoid Snapchat in business.”

2. Pinterest

• Why it's not a priority: It's more about inspiration than interaction. Building and managing boards takes a lot of time unless your brand fits a lifestyle or DIY niche.

3. Tumblr

• Why it's not a priority: Smaller user base and fewer marketing tools make it hard for businesses to reach people or get attention.

4. Reddit

• Why it's not a priority: Reddit is all about honest community conversations. Ads often don’t perform well, and your posts might get removed if they don't fit the community tone.

5. Twitter (now X)

• Why it's not a priority: Fast-moving platform so your business posts can get lost. It takes a lot of time to stay visible, and the short format isn't good for long messages.

  
  

How to Decide What Should Be a Priority

Instead of trying to be everywhere, ask yourself:

• Where are your customers hanging out?

• What’s the goal of your posts—brand awareness, ads, traffic?

• Do you have the time to keep up with that platform?

• Can you measure real results—like clicks or sales?

Quick Comparison Table

Platform	Priority Level	Notes
Snapchat	Low	Young audience, poor visibility
Pinterest	Low (unless DIY/lifestyle)	Hard to manage, slow results
Tumblr	Low	Niche, fewer marketing tools
Reddit	Low	Community-driven—ads don’t fit well
Twitter (X)	Low unless timely news	Fast-paced, short attention span
TikTok	Conditional	Popular—but risky (e.g., ban potential)

Hope this helps you make smart, simple choices about where not to waste your time online.