If Your Before & After is Made by ChatGPT, You Need to Sit Down. (Attention Small Medical Skin Clinic Business Owners)

Why Faking Results With AI Videos is Killing Your Credibility — And Might Even Get You Sued

Let’s rip the bandage off this one, shall we?

If you’re a small business owner — in beauty, fitness, wellness, coaching, dentistry, lashes, facials, massage, whatever — and you’ve recently discovered a free AI video generator and decided to use it to fake real client services…

Congratulations. You’re now officially lying to your audience in high resolution.

👀 We See You.

That ultra-polished video of a woman getting a “facial” in your clinic? Yeah, she’s not real. Her skin doesn’t react. She doesn’t exist. And neither does that entire scenario.

You didn’t film a treatment. You typed a prompt, downloaded a pretend person, and called it “marketing.”

You’re not showing results. You’re selling dreams with zero proof.

❌ And Here’s the Problem:

1. You’re misleading potential clients.

If someone sees that AI-generated model receiving a service in your ad, and believes that’s what your service looks like — congrats, you’ve just misrepresented your offer. That’s called false advertising.

2. You’re setting expectations that reality can’t meet.

AI skin doesn’t flake. It doesn’t purge. It doesn’t bruise, swell, or take time to heal. Your real clients might. And when they don’t leave looking like your Barbie ad, they’ll be pissed — and possibly litigious.

3. You’re eroding trust in your business.

Marketing is about building a connection. Trust. Loyalty. You think your audience doesn’t know that the video isn’t real? They do. And they’re judging you. You don’t look tech-savvy — you look shady.

👩‍⚖️ Let’s Talk Legal

When you post AI-generated content that pretends to show real services or transformations that never happened, you open yourself up to:

• Complaints

• Refund demands

• Negative reviews

• Legal action (Yes, for false advertising. It’s a thing.)

  
  

Imagine this: A client books a facial or filler because they saw your hyper-realistic AI ad. Their experience don’t match. They feel scammed. And they screenshot your ad. Now what?

That’s not just bad marketing. It’s dangerous.

🧠 Real Marketing Requires Real Work

You know what actually works?

📸 Real before & afters 🎥 Real client testimonials 📊 Real proof of results over time 🤝 Real people, real stories, real journeys.

Yes, it’s messier. Yes, it’s slower. But guess what?

It’s believable. It’s ethical. And it builds trust that AI never will.

🙄 If You’re Thinking “But It Looks Cool”...

Cool doesn’t pay your bills when no one trusts you. Cool doesn’t protect you when someone reports you. Cool doesn’t convert if your audience knows it’s all a gimmick.

So if your entire marketing strategy is built around:

• AI-generated hands doing services

• AI faces with no pores or pigmentation

• Fake “client” voiceovers that sound like Siri

…you’ve skipped over your biggest asset: Your actual, real results.

💬 Final Words (Not From AI. From Experience.)

This AI shortcut era might feel like a hack. But it’s not building your brand — it’s breaking it. The truth? People are craving authenticity . They want to see your work, not your Midjourney fantasy.

So please, for the love of your reputation, your clients, and your future growth:

Put the robots down. Pick the camera up. And show us what you can actually do.