The NFL has been the most popular sports league in America for a while now, and it's no secret that they've used their star power to drive brand awareness. For example, Tom Brady is one of the most famous players in the sport right now. His face has been featured in ads for everything from Ugg boots to Under Armour clothing. He also recently appeared in an ad for Amazon Prime Video with his teammates celebrating a Super Bowl win (and he's not even retired yet).
The NFL uses its stars in marketing
The NFL is a big business, and it has the money to spend on marketing. The NFL has many star players, who are always looking for ways to market themselves and their sport.
The NFL also has an enormous fan base that is hungry for more information about its favorite teams and players. As such, the league has become increasingly savvy at finding new ways of promoting itself to keep fans engaged year-round--not just during football season (or even during games).
The NFL is playing a long game with Taylor Swift
The NFL is trying to find new ways to market the game. It's no secret that the league has struggled with declining attendance and ratings over the past few years, as well as a serious lack of diversity among its players and fans. The NFL has responded by looking for opportunities outside American borders, especially in Europe and China; it's also made some efforts to reach out to younger viewers (the average age of an NFL fan is now 47).
With this in mind, Taylor Swift seems like an ideal partner: she appeals strongly not only to women but also to younger audiences who might not otherwise be interested in football--and she brings international appeal with her global fanbase.
It will be fascinating to see how this relationship progresses over time as well as whether Taylor Swift and the NFL will have any other intersections in the future.
It will be fascinating to see how this relationship progresses over time as well as whether Taylor Swift and the NFL will have any other intersections in the future.
As for how it might affect her brand? Well, she's already seen an increase in positive public perception since her announcement that she would be performing at Super Bowl LIII. While some are opposed to her performance on principle--and others think it's just not their cup of tea--the fact remains that Swift has a huge following within this demographic who will likely be watching closely during Sunday's halftime show.
If nothing else, we know one thing: The singer/songwriter hasn't shown any signs of slowing down anytime soon; so whether you're into country music or not (or even football), keep an eye out for what comes next!
It will be fascinating to see how this relationship progresses over time as well as whether Taylor Swift and the NFL will have any other intersections in the future.
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