In today's digital world, social media management is crucial for building and maintaining a strong business presence. However, opting for a social media manager without the proper educational background or local knowledge to save money can be detrimental to your business and brand. Here’s why:
Lack of Local Knowledge and Language Barriers
Hiring a social media manager who isn't based in your country means they likely don't understand your community’s specific needs and preferences. They might not speak the same language fluently or understand the local slang, cultural references, or important community events. This disconnect can make your content seem out of touch and alienate your audience, who you’ve worked so hard to build a connection with.
Inadequate Understanding of Your Community
Your community is unique, and it takes time to understand its nuances. A non-local manager won't have the same insights into what resonates with your audience. They might use vocabulary or references that don’t align with your community’s values or interests, leading to a lack of engagement and even backlash. This is particularly dangerous as it can result in losing your loyal followers and damaging your credibility.
Quick Cash Over Quality
Be wary of those who promise quick results without taking the time to study your buyer persona. Social media management is not just about posting pictures; it’s about creating meaningful engagement and fostering relationships. Managers looking to make quick cash may neglect this critical aspect, treating your followers as mere numbers rather than valuable customers. This approach can lead to a decline in both community engagement and sales.
The Met Gala 2024 Example
We can see a recent example of this with the Met Gala 2024, where influencers made disrespectful comments towards their followers. This led to a significant loss of followers and a tarnished reputation for many celebrities involved. The lesson here is clear: treating your followers poorly can quickly turn your popular business into one that is widely disliked and avoided.
Building Genuine Relationships
The best marketing happens when your followers feel heard and valued. Don’t make them feel like just another number. Invest in a social media manager who understands and respects your community. They should be able to create content that resonates, respond to feedback thoughtfully, and build genuine relationships.
Think Long-Term
While it might seem cost-effective to hire a cheaper, less qualified social media manager, the long-term damage to your brand is not worth the savings. Prioritize finding someone who understands your community
コメント